After the success of the Tips for Knitbloggers post, I thought I would share with you my knowledge about blog commenting and how it can help drive traffic to your site.
Now please, do not think of this as a plea for comments on my own site. I'm getting comments and I'm happy. I'm hoping that my content is strong enough to encourage my readers to contribute to the conversation, however I think that many knitbloggers are missing the opportunity to promote their own blogs by not commenting. Commenting on other blogs, especially those blogs that you enjoy is one of the easiest ways to draw attention to your own blog. Chances are that if you like the content you're reading, you probably create similar content that other bloggers will want to see, especially if you've read my five tips for creating an excellent knitting blog.
Why is commenting so important anyway? What you may not realize is that commenting creates links between blogs, which the google search robots read as increased popularity of a website. Increased popularity means that you will have higher rankings in google search, which means it will be easier for people to find you and your content, which means more traffic to your blog!
I know that there's some confusion out there about commenting etiquette because Rebecca Danger posted some questions about it and got some great answers in her own comments.
So here are my 5 tips for getting more comments on your blog and for commenting in general:
Create engaging content.
Provide value to your reader. What have you done with your knitting that has helped other people? What have you learned that you can share with others? Are there any interesting controversies that deserve further discussion?
Comment on other people's blogs.
The more you interact with other bloggers, either through their blogs, their ravelry accounts or through twitter, the more attention to bring to yourself, but only if you offer genuine value to the internet conversation. Simply saying "look at me, look at me" doesn't offer as much value as saying "check out this new cool thing I learned, or found, or came up with" or even better "wow, what you wrote about was really cool, can you tell me more?". Being genuine is key.
When people comment on your blog, return the favor.
Either respond on your own blog, or make the effort to check out your commenter's blog. You just might find something super cool.
Avoid a flame war.
As much as controversy can bring traffic and stir up debate, avoid name calling, and taking things too personally on the web. The Internet is a public forum, one that is recorded for posterity and people can revisit. Don't say anything you wouldn't say face to face.
Carry on the conversation.
If you like someone else's blog post so much, feature it on your blog, along with a link to the blog post. Your readers will be thankful you turned them on to something cool.